[Dave Bradley]

Why? Both shops wish to carry a great custom bike. Why is it lame? Use it for buying leverage. I still think you have an opportunity to get the word out and maybe one shops carries a models and the other only does it by custom order.

Stores that compete against each other for the same customer often need to have the same product. If both shops sell tons of IF’s then how is this bad? If neither sells an IF then yeah it seems lame. I can’t get a shop to promote them close to where I am. Trust me I keep trying.

I am trying to understand your point, that you might not be used to seeing IF sold along with Specialized and Treks, but how does that dimish the brand? I think they can compete and surely out do any hardtail or road bike those two companies can come up with. S-Works and Madones cost more then IF’s now so if you are selling those to customers, why not have somethig buiolt tailored to the customer instead of the stock crap?

Not trying to put you down, I just don’t see the bad part in getting the brand out. Maybe someone only knows about serotta for custom and sees and loves IF. I see win win all the way.

But maybe I am lame.

[Dave Bradley]

Yes this is the info I was told as well. Not many folks can produce that. Not only that, but being able to tune the tubes to rider weight and stiffness.

I know that IF and Edge are working exclusively and I would imagine that some companies would love to have this relationship. I bet a few are pissed they don’t

[Dave Bradley]

Not only to piggyback those thoughts, but bike shops cannot survive on “custom boutique” bikes. They have to sell the $200 to $500 to keep the lights on.

I know for a fact that IF respects brands of all sizes and availablilty. Their goal is to get people on bikes riding and put the best bikes underneath them. How is getting your brand in a bike shop, of any kind “selling out?”

Wth all due respect the argument is lame. What bike company doesn’t want to sell their stuff?

As for your comments regarding Gary…you don’t know the man. He has been at IF for over a year and taken them to new heights. They are one of the few custom bike companies who are slammed with orders. “Busiest winter ever” is a direct quote from Joe.

I was able to hang out with Gary at the show and to hear his passion for not only the company, but his fierce desire to see IF grow into what it can is contagious. The man has made his way in business the hard way…through tireless work, determination, and vision. That is the guy I would want to lead my company. From my personal experience your comments are like pissing into a strong headwind.

You are more then entitled to your opinion, but it is flat out wrong.

[Dave Bradley]

The bike is sick. Edge and IF have an exclusive partnership in this and Joe said they are going to right now have the ability to meet 75% + of the custom geos for us customers. No official word on production, but testing seems to be in store.

I don’t care what anyone says, the bike is a work of art and stroke of genius. The goal is to come in under teh price of the XS and if so, will absolutely kill the competition for a full carbon full custom frameset.

[Dave Bradley]

I will also sell as a frame,fork,HS and what ever parts you want for less.

[Dave Bradley]

Chris as always thanks for doing this for us. Over the years the site just gets better and better. Seriously you are the man!

Cheers

Dave

[Author]

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